I was asked by Axios Wine to design a label for Philotimo a first of its kind blend of Greek and American wines. The term philotimo roughly translates to “A friend of honor” and is seen as a way of life by many Greeks. I was told that the label should impart the importance of the term while keeping a simple design. I came up with two designs that could be used as a jumping off point based on which one the client liked. The first one used the Alpha and Omega symbols as a way to say that Philotimo is at the beginning and the end of all things. The other is a more artistic visual of a forearm handshake, a greeting that could be commonly associated with respect. Axios decided to go with the Alpha Omega design with a blue on white color for the label to make it similar to the Greek flag.